Client: Expedient

Role: Social Media Manager & Content Creator

What I did:

• Owned and executed Expedient’s social media strategy on LinkedIn.

• Developed and managed a comprehensive content calendar aligned with marketing campaigns, product launches, events, and business objectives.

• Created high-performing organic and paid social content, including graphics, short-form video, thought leadership, customer stories, and campaign assets.

• Led webinar video production from concept to completion, including scripting, filming, editing, motion graphics, and post-production.

• Monitored social performance metrics, audience insights, and engagement trends to optimize content strategy and improve results.

• Maintained brand consistency across all visual and written communications while evolving creative approaches to increase reach and engagement.

• Contributed to marketing programs that influenced more than $11 million in revenue, connecting creative strategy with measurable business outcomes.

• Identified emerging content opportunities and industry trends to keep the brand relevant, competitive, and audience-focused.

• Served as the primary creative resource for social media and digital content, balancing strategic planning with hands-on execution across every stage of production.